HELPING YOU CREATE A FUTURE SO EXCITING, THERE’S NO ROOM FOR ALCOHOL.
“It’s not giving up — it’s getting everything back.”
MATT PINK
Why work 121?
Because I’ve lived both extremes. From a wild lifestyle and some of the most outlandish partying in the world, to the lowest lows of loss and struggle — I know exactly what it feels like to be stuck in alcohol’s grip.
That lived experience means I get it in a way most coaches can’t. I won’t judge you, label you, or give you cookie-cutter advice. Instead, I’ll meet you where you are, give you honest guidance, and show you the proven tools that work in real life — not just in theory.
Working 1:1 with me means having someone in your corner who’s been through it, broken free, and built a life so exciting there’s no room for alcohol. And I’ll help you do the same.
MY STORY
My journey to coaching started in one of the hardest chapters of my life. After a high-level career in the fashion industry in London’s West End, I lost my son in 2013. For years, alcohol was the way I coped. Then, during lockdown, I finally stopped drinking — and everything changed.
Since 2020, I’ve been at the forefront of the alcohol-free movement. I’ve hosted some of the UK’s largest alcohol-free events, written the bestselling book Better Me, Better You, and co-founded the Dryy App with Andy Ramage.
But my real passion is people. I love helping others break free from alcohol and create a future they’re genuinely excited about. That’s why I also run Off the Sesh — a men’s community built on honesty, connection, and support.
Today, my mission is simple: to use my experience — the wins, the struggles, and everything in between — to guide you on your own path to freedom.
What exactly will you get?
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A Personal Approach — This isn’t cookie-cutter coaching. I take time to really get to know you, meet you where you are, and build a plan that fits your life.
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Clarity & Direction — We’ll cut through the confusion and get crystal clear on why alcohol is showing up in your life, and how to remove it without endless willpower battles.
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Support & Accountability — You’ll never be doing this alone. I’ll be in your corner, guiding you and keeping you on track — even on the tough days.
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Practical Tools for Real Life — Strategies to handle stress, social events, and cravings so alcohol loses its grip for good.
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Confidence & Momentum — You’ll quickly start to feel stronger, more positive, and more in control of your choices.
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Enjoy the Process — Yes, we’ll do the work — but we’ll also have fun while we do it. Change doesn’t have to be heavy or miserable.
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A Future to Get Excited About — This isn’t about giving something up — it’s about getting everything back: your energy, your focus, your freedom.
£125
One-off clarity + action plan
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60-minute intensive 1:1 session
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Identify your drinking patterns and triggers
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Create a clear, personalised action plan
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Tools you can start using immediately
Perfect if you want a kickstart, quick breakthrough, or a reset to get moving again.
£699
Ongoing accountability + momentum
- 6 x 60-minute coaching sessions (weekly or bi-weekly)
- Deep dive into your habits, mindset, and lifestyle
- Step-by-step strategies tailored to your goals
- Ongoing accountability to keep you on track
Payment options available
Ideal if you’re ready to make real progress and want the support to stay consistent.
£1,099
Full transformation + long-term change
- Intensive support to break the cycle for good
- Exciting goal setting session to kick off the course.
- Advanced strategies for stress, social events, and cravings
- Unlimited WhatsApp/email support between sessions
- Access to bonus tools and tailored resources
Payment options available
Best if you want to go all-in and create a complete shift in your relationship with alcohol and your future.
OFF THE SESH
Join Matt every Monday evening on Zoom — a relaxed space to connect, build friendships, and experience the real benefits of alcohol-free living.
FAQS
1. Who is 1:1 coaching for?
2. Do I need to have already stopped drinking to work with you?
3. How is 1:1 coaching different from group programs or courses?
4. What will we cover in our sessions?
5. How many sessions will I need?
6. What if I’ve tried to stop before and failed?
7. Do you offer online or in-person sessions?
8. Is this therapy?
9. What results can I expect?
10. Is my progress private?
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Sarah
- I had the pleasure of working with Matt during a series of coaching sessions, and I highly recommend him to anyone seeking meaningful guidance and support. Matt brings a rare combination of empathy, active listening, and practical insight to every conversation. He consistently created a safe and supportive space, allowing me to explore challenges openly. What stood out most was his ability to translate complex situations into realistic, actionable recommendations. His thoughtful, solution-focused approach made a real difference in helping me move forward with clarity and confidence.
Basic
Neil
- I have had the pleasure of knowing Matt for the last couple of years both as a member of his Off the Sesh group and through some 1:1 coaching and have found him to be caring, insightful, challenging and bloody good fun. He has the rare gift of being able to connect in a meaningful way with people from all backgrounds and of all ages (even fossilised ones like myself) and to tailor his approach according to the needs of each individual. I value him both as a coach and a friend and would heartily recommend him to anyone looking to make significant positive changes in their life.
