OUR MISSION

 

Helping people take a break from alcohol — and unlock their full potential.

Dryy Impact CIC is the not-for-profit arm of Dryy.

Founded in 2025, we exist to make our proven behaviour-change tools and support accessible to individuals and communities who are often overlooked by traditional services.

We believe that alcohol harm is a public health issue, not a personal failing — and that support should be inspiring, empowering, and available to all.

 

WHY WE EXIST

 

Alcohol is linked to over 200 health conditions, contributes to 1 in 20 deaths globally, and costs the UK economy an estimated ÂŁ27 billion every yearÂą.

Yet most people who struggle with drinking fall through the gaps.

They don’t see themselves in rehab. They’re not in crisis. But they want to feel better — and they don’t know where to turn.

Dryy Impact CIC fills this gap. We meet people earlier, where they are, with practical tools and community-led support that works.

 

PROVEN IMPACT

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75%

Members felt "Much Better" since joining Dryy

87%

Members felt More In Control 
since joining Dryy

97.1%

Members would recomend Dryy

71.8%

Say "Community" is the biggest influence to stopping drinking

 

WHAT WE OFFER

 

We deliver a range of high-impact, accessible interventions, including:

 

- Live small group courses and workshops
- App-based support tailored for underserved users
- Preventive education and community-based programmes
- Workplace and public sector delivery partnerships
- Measurable outcomes that align with public health goals
All powered by our Willpower-Free Method™, and delivered by real people with lived experience.

 

WHO WE SUPPORT

 

We focus on prevention and early intervention, particularly among:

- Individuals from marginalised or underserved backgrounds

- People experiencing alcohol-related harm but not in crisis

- Employers and NHS/public sector organisations

- Communities working to improve mental health, connection, and resilience

 

OUR TRACK RECORD

 

Since launching, we’ve:

- Engaged over 30,000 members via our digital and live programmes

- Delivered events across the UK and Europe — including DryyFest 2024

- Partnered with major organisations like the NHS and Rolls-Royce

- Featured on top media platforms, including Chris Evans, Rich Roll, and Made by Mammas

 

WORK WITH US

 

We’re actively seeking funders, partners, commissioners, and collaborators who share our vision of early intervention and scalable impact.

- Contact: [email protected]

Download our latest Impact Report

 

FOOT NOTE

 

Âą Source: Public Health England (2016), The Public Health Burden of Alcohol and the Effectiveness and Cost-Effectiveness of Alcohol Control Policies

MEET THE TEAM

 

Matt Pink

CEO

 

Matt is the driving force behind Dryy and Dryy Impact CIC, combining lived experience with a passion for helping people change their relationship with alcohol. After beginning his own alcohol-free journey, he saw a gap for a modern, stigma-free approach that empowers rather than shames. Under his leadership, Dryy has grown into a global platform with over 30,000 app downloads, a thriving community, and innovative coaching programmes. As CEO, Matt focuses on big-picture vision, building partnerships, and developing practical tools that help people unlock their full potential — from the curious to the committed.

Suzanne Wells

Director

 

Suzanne Wells is a Somatic Trauma-Informed Coach based in Liverpoo. Her passion for this work is deeply connected to her own journe.  Dryy was not just a part, but a cornerstone, in helping her go and stay alcohol-free. The community, encouragement, and sense of belonging she found through Dryy played a vital role in her transformation, showing her first-hand the power of connection and support. Drawing on this lived experience, Suzanne understands the freedom, clarity, and confidence that come from embracing an alcohol-free lifestyle. Combined with her professional expertise, she guides others with compassion, body-based awareness, and practical tools. For Suzanne, this work is more than a role it is a heartfelt mission to spark positive change and empower individuals and communities to thrive.

Tammy Edwards

On Board of Advisors

 

Tammy is proud to be a member of the Dryy Life community. She has been alcohol-free for two years, and making that change has truly transformed her life—physically, emotionally, and mentally. Being part of the Dryy Impact CIC is an incredible opportunity for her to help people explore their relationship with alcohol and support them in making positive changes that can lead to a more fulfilling life.

Anneke

On Board of Advisors

 

Anneke is one of the Dryy Life members. She has been alcohol-free for four years, and describes it as the best decision she has ever made. She is excited to be a part of Dryy Impact CIC, with a passion for helping more people feel the benefits of taking a break from alcohol and experience the positive change it can bring to their lives.

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