Dryy Coach
The (Dryy/Alcohol-Free/Sober) Performance Coach
Tuesday 21st of February & Wednesday 22nd of February
Hi Coaches,
Andy here.
The alcohol-free space is exploding; just recently, Gary Vaynerchuk said, “Alcohol-free is the market to be in 2023”
The World Health Organisation (WHO) declared there is NO safe limit.
As the world wakes up to alcohol-free, the opportunities to coach and give back are incredible.
BUT THIS IS IMPORTANT
There is one major issue with coaching in the alcohol space.
It can be lethal if you don’t know what you’re doing
Sadly, quitting alcohol can be lethal in extreme cases. Therefore, coaches MUST know their boundaries, so you only work with those in the middle lane (More of this in a moment).
Not to scare you, as it is perfectly safe once you are skilled and know your boundaries.
And to be very clear.
Dryy/Alcohol-Free/Sober coaching is NOT about addiction.
I will train you to coach the mass of middle–lane drinkers.
What is a middle-lane drinker?
Someone who drinks averagely, moderately, occasionally heavily. This is about 75% of the adult population in most western countries.
The middle lane equates to hundreds of millions of people.
And being in the middle lane is the worst place to be because there is an assumption that if they are not addicted, they must be ok.
When all the research is now showing that this massive middle lane is often underperforming in all areas of their lives because of alcohol.
And up until just recently, the middle lane has been totally overlooked.
But no more.
The Dryy revolution is now!
Going Dryy or taking a tactical break is now a wellness and performance tool like meditation, exercise and nutrition.
I first coined the middle-lane term on the Rich Roll podcast episode 444.
Rich helped me articulate a powerful message that quitting alcohol or taking a break is no longer black and white - you’re addicted, or you’re not.
With a massive exception.
For middle-lane drinkers - removing alcohol is more powerful than all other wellness tools combined.
The Research
The World Health Organisation (WHO) recently declared there is NO safe limit to alcohol.
ZERO.
This type of research has alerted millions of people to the incredible performance and health benefits of not drinking.
Many top performers in sport and business stopped drinking years ago. They know that alcohol and elite performance don’t mix. And it is the same for everyone else.
After analysing the findings from the largest-ever study into middle-lane drinkers taking a 28-day break, Professor Kevin Moore of the London Royal Free hospital declared,
“If these benefits were found in a pill, everyone would want it and it would be worth billions”
The ‘Dry Jan’ challenge is showing exponential growth, with over 8 million adults in the UK taking part this year.
And the alcohol-free drinks industry has grown 500% in the last three years.
Gary Vaynerchuk just predicted the biggest trend in 2023 is alcohol-free!
And Gary V made his name with a wine business!
That’s why now is the biggest opportunity in coaching since coaching began!
“Whatever it is, the way you tell your story online can make all the difference.”
Think about your own life and the clients you have coached.
How many times has a client failed to get a great result?
NOT because of your coaching.
BUT because of their middle-lane drinking?
The block, barrier, anxiety, or lack of drive you are trying to coach around has nothing to do with the block, barrier, anxiety, or lack of drive and everything to do with alcohol.
The research suggests that even a low level of drinking hinders performance in every domain, from our sleep, to careers and health.
Therefore to remove or take a break from alcohol safely and skillfully as part of a coaching plan can unleash optimal performance for your clients!
The most exciting part - barely any coaches have this skill.
At the very same time, hundreds of millions of middle-lane drinkers are becoming aware that alcohol is preventing them from performing at their best.
And they want extra support.
This rapid growth in demand and lack of skilled coaches has created the perfect coaching storm.
The Dryy/Alcohol-Free/Sober Coach Equation
The alcohol-free advantage equation
How to get your clients better results
When you train as an alcohol-free performance coach, you can help existing clients get better results by taking a break.
PLUS you can offer coaching directly into the growing alcohol-free space as a performance coach!
AND clients save a fortune when not drinking, which can easily offset their investment in you as a coach.
It's a win-win!
So don’t miss out on the greatest opportunity in coaching since the 1970s fitness boom.
Join me and learn the skills you need to transform the performance of existing clients and open your world to the millions in the middle-lane.
Andy
Why Dryy Coach is TOTALLY unique.
Andy Ramage will be your guide.
Andy is one of the world's #1 coaches and certainly the worlds leading alcohol-free performance coach.
Andy started life as a former professional athlete who, after injury, created two multimillion-broking franchises.
On the surface, Andy was experiencing massive success; the broker lifestyle has left him overweight, unmotivated and unhappy. After an epiphany moment, whilst reading Anthony Robbin's book, Awaken The Giant Within, Andy decided his current path was no longer serving him and to train as a coach with the legendary John Grinder, co-founder of NLP, who trained Anthony Robbins.
Learning to become a coach changed Andy's life, and now he is on a mission to personally pass on the gift of coaching to others.
Enthralled by coaching, Andy went back to university twice to gain an MSc in Positive Psychology & Coaching Psychology, with plans for a PhD later this year.
During this time of the study, Andy also created the world-renowned OneYearNoBeer movement and, more recently, one of the world's fasting growing wellness apps, Dryy; these initiatives have impacted millions of lives.
Andy has also appeared on two of the biggest podcasts on the planet, The Rich Roll Podcast & The Live More Feel Better Podcast with Rangan Chatterjee (See below)
He has written two books, ‘The 28-day Alcohol-Free Challenge’ and ‘Let’s Do This! How To Use Motivational Psychology to Change Your Habits For Life’ and delivered a TEDx talk titled “The Limitless Pill”
Andy is also part owner and the main coach of the Empower Sports Education Academy (ESEA). Andy coaches professional athletes all the way up to premiership footballers on how to find meaning and purpose and unleash their potential after their playing days.
What's important is that right now, as you read this, Andy is coaching at the highest level and running major coaching brands such as the Dryy app.